Hard Forkasts 2024
89%
Fragmentation in social media will make it more difficult to understand which narratives are resonating most with voters.
89%
TikTok skates unscathed through another presidential administration.
87%
The number of people who say they are in romantic relationships with AI companions will increase sharply.
31%
Scaled-up AI-generated sludge outcompetes many digital media companies for advertising and affiliate-link dollars, sparking further waves of job losses and consolidation.