Will sales of plant-based meat increase in the UK in 2024 compared to 2023?
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I'm interested in predictions on whether 2024 will see a reverse of reporting in 2023 that plant-based meats were in decline as producers pulled products e.g. https://www.theguardian.com/food/2023/may/20/has-the-vegan-bubble-burst-sales-stagnate-in-uk-as-brands-withdraw-plant-based-products. Was 2023 a bad year or did the market peak? Open to sources of evidence, my default will be data from the Good Food Institute - I won't vote
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