Honestly, I wouldn’t be surprised. Everything seems to be going up lately, groceries, streaming, even coffee! I love Prime for the convenience, but I’ve definitely noticed more people questioning if the value still matches the cost. Especially with so many other subscriptions piling up. I checked https://amazon-prime-video.pissedconsumer.com/customer-service.html to see how others felt, and it’s clear the frustration is growing. If they raise the price again, they’ll need to seriously step up the benefits or risk people jumping ship for cheaper alternatives.